Rockstack Consultants

Search Engine Marketing.

Google Quality Score Update
Friday, 22 August 2008

Google have released an updated Quality Score for AdWords, including removing "minimum bids" and providing a more dynamic Quality Score for each search query.

 

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PPC Jobs
Wednesday, 28 May 2008

This article is intended for Account Managers looking for a new PPC job. However, the key points can be used across all industries

 

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Google Partner Site Examles - update
Thursday, 22 May 2008

Google AdWords have re-launched their Partners page. This feature allows advertisers to see an example of the sites their ads are appearing on across the Google Content Network.


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Google Opens Content Network
Tuesday, 20 May 2008

Google are now accepting third part advertising tags for their Content Network platform in North America. News on when this will be released in the UK is still not available.

 

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Google Marketer's Playbook
Friday, 16 May 2008

Google have launched a new series of educational talks, where their experts discuss strategies for making the most out of their products and services.

 

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Yahoo! SearchMonkey Released.
Thursday, 15 May 2008

Yahoo! announced the general release of their new "SearchMonkey" program. Allowing developers to provide Yahoo! with more structured data, that provides detailed information on a website.

 

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AdWords - Landing Page Load Times
Monday, 12 May 2008

As mentioned in a previous posting, Google AdWords will adding "Landing Page Load Times" factors into their Quality Score algorithm.

 

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Microsoft Adcenter Updates
Wednesday, 30 April 2008

Microsoft have finally released the updates, we mentioned previously, though these are only small steps, it greatly improves the usability of the interface.

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