The current influx in "Eco-friendly" services has finally expanded into the search arena.
Ecocho
promises to grow up to 2 trees for every 1000 searches. The search
engine allows users to choose whether they wish to conduct searches on
Yahoo or Google.
There is a question I have troubled over for the last 18
months; do we have to use Google? Well let’s look at the figures. Google dominates the search
market, many PPC budgets are split 90% in Google’s favour and the traffic is of
high quantity and it converts.
Google will revise their current UK trademarking policy beginning 5th May 2008. This will potentially open up the bid landscape and allow competitors to bid on brand terms.
Google have launched a new AdWords function which links
Google Business Listings to their Paid Search results, they have called it
AdWords Local PlusBox.
The current shortage of experienced PPC account managers
have lead to an increase in salary expectations. Current PPC Recruitment
services are encouraging higher salaries due to their increased fee’s.