Rockstack Consultants

Search Engine Marketing.

Link Building Basics
Friday, 21 March 2008

Link building is the foundation of all SEO activity, a dynamic link building program  is the difference between success and failure. Many have written about this and many have failed.

 

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Microsoft AdCenter Editor No2
Tuesday, 18 March 2008

As previously mentioned, we have been lucky enough to have seen a more in-depth view on the New Microsoft AdCenter Editor.

 

To summarise.... it's blooming great.

 

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5 Top PPC & SEO Tools
Tuesday, 11 March 2008

Over the last 5 years of running PPC/SEO campaigns I have built a large selection of tools/services to help me. These 5 are the best:

 

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Microsoft AdCenter Editor
Tuesday, 11 March 2008

Many PPC specialists will rejoice at the thought of a desktop application able to mass update their Microsoft AdCenter campaigns. 

 

Just as Google helped us out with AdWords Editor, the new Microsoft Editor is promised to do the same.

 

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Adwords and Your Landing Page Load Time
Sunday, 09 March 2008

Google AdWords  have recently reported a new addition to the long list of variables to effect your Quality Score.

 

In the next few weeks, the load time of your landing page will effect your Quality Score, if your page loads slowly then you will receive a low quality score, thus high minimum CPC.

 

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Market your RSS Feed
Tuesday, 29 January 2008

In our last article we discussed the impact an RSS feed can have to help build a returning client base. One thing we didn’t discuss was how the feed is marketed and integrated into current solutions.

 

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Real Simple Syndication
Friday, 21 December 2007

RSS has revolutionised the way we keep updated, a simple RSS feed allows web developers to provide updated content directly to there users desktop using a feed reader.

 

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Automated or Manual Bid Management?
Monday, 17 December 2007

PPC bid management technologies have adapted over the years to a level where they can easily manage a PPC campaign to set targets. No human input is necessary for 99% of the campaign.

 

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