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Thursday, 06 September 2007 |
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Google Analytics was released a few years back now, at its launch it was hyped as a fantastic tool for all webmasters. It provides in-depth reporting on what your users do on your site, and can track conversions/revenue to monitor your campaigns success.
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Read more...
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Thursday, 06 September 2007 |
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Picking an analytics package can be a difficult
decision for clients new to the industry. We always recommend you trial at
least 3 variants for your site. This will ensure you pick the one right for
your skill base and web site.
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Read more...
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Wednesday, 05 September 2007 |
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Quantifying
a success of an SEO campaign can be difficult for new clients, there are a
number of factors which must be taken into consideration – revenue is the main
parameter and should always be the first.
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Monday, 13 August 2007 |
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If you
followed my steps in the previous article, then you should have a solid
foundation and have at least 7 days worth of ROI data. Now you need to optimise
your campaign, follow these simple steps.
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Monday, 13 August 2007 |
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Before
turning on your Pay per Click (PPC) campaign, you need to understand what you
want to achieve. You also need to have the right technology, keywords and
creative. Follow these simple rules and you will have a solid foundation to
optimise.
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Wednesday, 18 July 2007 |
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Search Engine Martketing is full of abbreviations and can be confusing to many beginners, we have compiled a list of the most used terms and a simple explanation of what they represent.
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Tuesday, 17 July 2007 |
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You have
researched your keywords and have some great creative, but your impressions are
still high? Google and Yahoo provide different match types to a keyword, and allow
you to further target your audience, as long as you understand what the match
types mean.
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Read more...
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Monday, 16 July 2007 |
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Launching a new site (or microsite) for your business or organization?
Need some quick ideas for promoting this new site? Here are some ideas
for getting the word out - just pick the ones that are relevant to your
type of business:
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Read more...
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