Rockstack Consultants

Due to massive demand we have now built a new media training course dedicated to all aspects of online marketing. This provides novice users/agencies with the fundamentals of SEO, PPC and Affiliate Marketing, including

Paid per Click (PPC), covering:

• Campaign setup.
• Best practice account management.
  
• Budget allocation
• Keywords.
• Tracking Technologies.
• Campaign Optimisation (including the formulas for CPA, CTR, CPM and ROI)
• Video, Image and Banner advertising.

Search Engine Optimisation (SEO), covering:

• SEO Basics.
• Web Analytics
• Keywords and Content
• HTML/URL Structure
• Link Building

Affiliate Marketing, covering:

• Campaign Setup
• Affiliate Networks
• Budgets and Costs
• Tracking Technology
• Best Practice Account Management

This new media training course provides in-depth account management training, it has helped our clients expand their knowledge and allowed them to either optimise their campaigns or provide new services for their own clients.