| Google Mobile Image Ads |
| Thursday, 24 April 2008 | |||||
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Google are now able to push their image ads to mobile phones, through the Adwords Content Network.
Alexandra Kenin who is For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility."
The new mobile image ads look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network. Take a look at the mobile image ads example page to see samples.
For those of you who are mobile web surfers, mobile image ads provide a new way to interact with mobile content. Contextual targeting keeps ads relevant, and with only one mobile image ad shown per page, you can uninhibitedly browse mobile websites while clicking only on the ads that interest you.
Mobile image ads are currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.
You should receive a message within your AdWords account advising you of more details, alternatively you can go to the Official Google Mobile Blog
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