Google AdWords have re-launched their Partners page. This feature allows advertisers to see an example of the sites their ads are appearing on across the Google Content Network.

This provides a great insight and allows advertisers to show examples of where their ads will appear.

• Sites are organized by category. This will help you browse sites by categories that represent your target audience, such as Finance, News, Entertainment, Technology, etc. For example, if you sell herbal teas, you might browse through the Health & Fitness or Home & Garden categories to see examples of related sites. Or, if your target demographic is female, you can try the Women's Interest category.

• Once you find a site that's relevant to your product or service, you can use placement targeting to target your ads to that site directly. We recommend you use the Placement Tool to determine whether a specific site is available for targeting, and to identify other relevant placements to target. Further, if your campaign is already running on the content network, you can see the sites where your ad has appeared by running a Placement performance report.

• For those of you targeting users in other countries, a drop-down menu lets you browse partner sites in countries in Europe, Asia, and Latin America.

Google have launched a number of updates to their system to allow advertisers to gain a better insight into the Content Network, with Site Exclusion and Placement Reports, advertisers have a much better understanding of the Content Networks performance than previous.

For more information on this update, click here 

Comments

Add New Search

Write comment
Name:
Email:	do not notifynotify
Website:
Title:
	Please input the anti-spam code that you can read in the image.

Powered by !JoomlaComment 3.12

Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.