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Yahoo! announced the general release of their new "SearchMonkey" program. Allowing developers to provide Yahoo! with more structured data, that provides detailed information on a website.

This information is then used to modify the appearance of the natural search listing results within Yahoo! Search.  

It's a pretty simple process to create the SearchMonkey applications, and it supports multiple formats including microformats, RDFa, eRDF, XML feeds, and APIs such as OpenSearch, so publishers have many options for exposing the data.

The process for building SearchMonkey applications is very straightforward:

1) Application Type -- Decide what type of app you want to build (Enhanced Result or Infobar) and enter basic info such as application name, description and icon.
2) Trigger URLs -- Decide the URL patterns that will trigger your app. For example, for the Enhanced Result above, the pattern would be "acmemovies.com/*"
3) Data Services -- Data Services are the structured data on which SearchMonkey apps are based. They can be created using data available in the Yahoo! Search index (via data feeds or page markup such as microformats or RDF) or by using APIs or page extraction.
4) Appearance -- Use PHP to configure how structured data should appear in the application.

This is a pretty cool addition, and certainly provides a unique service to users, compared to the other search engines. However the benefit to advertisers will certainly be interesting.

For more information on SearchMonkey and development requirements, click here 

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.